About Us

Founded with a mission.

Simple, stylish and locally-crafted apparel & accessories since 2017.

Kidding Around was founded in the year 2017 by two young mums, Atashi Singhania & Anika Jaipuria. Both alumini of Lady Shriram College of Commerce and the London School of Economics, came together to build a curated marketplace for young parents, to fulfil their needs and desires for their children to source quality products, in one common place.

Kidding Around, the online portal was built to create an ecosystem for home-grown brands, to help them focus on the business of making, indigenous products from India, and leave the selling to them, thereby forwarding the cause of #vocalforlocal and #makeinIndia.

With a push towards greater sustainability, Kidding Around also focusses on growing the market towards high quality sustainable products, that have greater durability and are gentler on the environment.

Kidding Around has in the past had built its name on the offline marketplace model, for conducting exhibhitions across Delhi NCR to cater to their discerning clients. It is their rich experience in this space, that they are taking online.

Founder Message

Like a caterpillar transform to a butterfly we feel for us Kidding Around has metamorphized into this platform that we use to showcase some of India’s hidden talents. Our women entrepreneurs, that are tucked away in all parts of the country, now have a market place they can call their own.

It synergises beautifully with our ethos of “One Planet” an initiative that we have been nurturing in our dreams to build a sustainable world for everyone.

We are excited about this new journey that we embark on are certain that as we flip over to our next chapter, our learnings and experiences, will help us build a marketplace not just for our precious customers but also for our young women businessowners who will get a voice through us.

We are amplifying what they want to sell and say!